Willen Lake Launches New and Improved Website

    20 March 2018


    Willen Lake has launched a new website which offers customers an improved online experience; with fully responsive design, better interactivity including maps and video and integration with a new booking system.
    Visitors to the website can quickly and easily find out information about all of the activities available at Willen Lake, such as Treetop Extreme, equipment hire and watersports including wakeboarding, canoeing, windsurfing and many more.

    The site is easy to navigate through a drop down ‘mega menu’, with separate sections for ‘Discover Willen Lake’, ‘What’s On’, ‘Watersports’, ‘Activities’, ‘Schools & Groups’.

    For the first time, tickets for all the watersports and on land activities can be booked online through the one website, including sessions for Splash ‘n’ Play, one of the UK’s largest outdoor splash parks. Users can also buy tickets for more than one session at a time, allowing them to organise a day or week of activities if needed.

    The new website has been designed to be very visually-led, with photos and new video content to inspire people as they plan their visit to the lake. It is fully mobile and tablet responsive, ensuring the website can be easily accessed while on the move.
    Finally, a dedicated media section provides all the lake’s latest news, access to social media platforms and inspiration pieces.

    Hannah Bodley, Head of Marketing, Events and Community Engagement for The Parks Trust, commented: “We are very pleased to launch our new website, which will enable visitors to plan their trip and book activities before they arrive at the lake. We’ve spent considerable time looking at improving the customer journey to ensure everyone can find the information they need quickly and easily and by making it easier to book sessions and activities. There is something for everyone to enjoy at Willen Lake and we look forward to customers being able to explore this using our new website.”

    Rob Wood, General Manager at Willen Lake, added: “The new website has launched in time for the Easter holidays and the start of our peak season, and we think it will make a trip to Willen Lake better than ever. As we have taken over more activities at the lake, including the wakeboarding centre and Treetop Extreme, there was a need to create a new, combined website with all the key information in one place. There’s lots of fun to be had at the lake and the new website demonstrates this perfectly.”

    The new website was designed and developed by Interdirect. Managing Director, Nicholas Mann said: “We are delighted to be working with The Parks Trust on a number of exciting projects, and particularly the launch of the website for Willen Lake. With more than 22 years’ experience providing marketing support to businesses and organisations from across Milton Keynes, we are proud to partner with an organisation whose vision is to create beautiful and inspirational parks, lakes and landscapes that will be loved by the people of Milton Keynes, forever.”

    The new Willen Lake website has been introduced by The Parks Trust, which manages Willen Lake. A new website will also be launching shortly for the Trust itself.

    Ends



    • The Parks Trust hosted over 525 events and activities in their parks in 2019

    • Over 180,000 visitors attended an event or activity in MK Parks in 2019

    • 91% of event attendees said they had a Excellent, Very Good or Good experience at our events in 2018!

    Discover our parks

    • Campbell Park

      Facilities:

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      Campbell-Park-drone-view-beacon-pond-mk-rose.jpg

      Located at the heart of Milton Keynes, Campbell Park hosts many of Milton Keynes’ major festivals and events. Its imaginative mix of formal gardens, water features, woodland and open pasture mean it’s an ideal spot to enjoy the changing seasons.

      Refreshments
      There are no refreshment facilities in Campbell Park other than during special events. However, there are a wealth of cafes, bars and restaurants in the nearby city centre, theatre district and Xscape centre.

    • Willen Lake South

      Facilities:

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      Willen Lake is Milton Keynes’ most popular park. Visitors take part in watersports activities, go cycling, enjoy the playground, try the high ropes course or simply picnic along Willen’s shores. It’s a great place to entertain all ages of family and friends, whether it’s a visit to the café or restaurant, a stroll, trying a beginners’ course in sailing or hiring a pedalo or bike.

      Refreshments
      The one4six café and The Lakeside Pub operated by Fayre and Square.

    • Howe Park Wood

      Facilities:

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      Howe Park Wood - park.jpg

      Howe Park is probably the woodland mentioned in the Domesday Survey of 1086. Parts of it may be rare surviving fragments of the 'wildwood' that covered the whole of lowland Britain after the last Ice Age, 6-11,000 years ago.

      Refreshments
      There is a café at Howe Park Wood serving cakes, drinks and cold foods.

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